The Power of Colour – RED!

The Power of Colour can transform your speeches and how to present yourself on stage and in many networking situations. Over the course of the next month or so I will share my colourful tips to help you engage and connect with your audience.

Colour can affect you physically and mentally. If it can affect you, it can affect your audience too. What you wear when you speak can either enhance your talk or detract from it. It is worth considering the power of colour whenever you give a speech.

Why not use it to your advantage and give yourself the best chance of engaging with your audience and sharing your important message.

Companies think a lot about the colours they use to market and advertise their brand. It is a vital component of their branding and the colours are chosen specifically to influence the consumer. Put aside your thoughts on what colours suit you – that is another discussion entirely and I believe that it should be taken into account – however this is about how a colour can enhance your talk and make it more powerful.

Let’s start at the beginning… Red, is the first colour on the spectrum. It is known as the base colour. The characteristics of red are that it’s hot and fast. It increases the blood pressure and warms you up. It brings energy and passion.

ChrysanthemumThis is a great colour to wear if you want to give a passionate speech. Your audience will feel the energy. If you add a splash of red to your outfit, you will be conveying strength, courage and action. It also says ‘Don’t mess with me!’ which could be a good or bad thing. :-) Basically, red shows strength of character and confidence.

Adding a little splash of red to your talk will ‘anchor’ a feeling of courage, strength and even help to get that oxygen moving swiftly around the body. Nothing provides a better energy boost (and calmness) than good deep breathing!

How can you add a bit of red to your talk? If red is not your colour (we are back to what suits you!) why not wear a colour that goes well with red, like navy, black, lime green or white and than add a couple of red accessories such as a chunky bangle, red necklace or even a funky red ring.

You could add a red belt or even red shoes – your feet are far enough away from your face that it won’t affect the colour palette issue. For the guys, a red tie will look great with a grey suit or maybe pop a red hankie in your pocket. A red shirt might be a step too¬†far, but dark red can look great.

If the idea of wearing red is too much and you still want that zing of energy, invest in a red water bottle or add notes with red backs to them so that the audience gets flashes of red for the right reasons. You will also know you have that little spice of red around.

Try it when you give your next speech. You might be surprised by how red can affect you and the people you are talking to.

I would love to hear about your red results: did it warm up your talk and give you the energy you needed to deliver?

Do let me know and happy presenting!

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